Our Process

When our founder and CEO, Jill Li, embarked on the process to create the ultimate companion to parenting, she walked down the same path many parents follow: Google searches, asking friends on social media, joining parenting forums/groups, messaging with pediatricians and specialists. She read books and papers. She quit her job in tech to focus on finding a solution to help her child.

She was lucky — most parents don’t have this luxury of time and resources. Knowing this, Jill decided to do something to help. That’s when Parent Lab was born.

Here at Parent Lab, every piece of content we create is backed by hours of research — we have a team dedicated to vetting parenting materials so you don’t have to. Everything from articles to books and experts. You name it, we’ve probably read it. Our process is what makes our parenting content unique. Our goal is to save you those hours searching for answers.

Here’s how we do it:

How we select the best experts for each topic:

When we choose an expert, we choose them for their mastery in a specific topic or range of topics, rather than assuming that they are the expert on every aspect of parenting.

1. We identify experts by networking with the experts we already know, do literature searches online and find who is most cited and published on needed topics, and see who is mentioned as experts in the media. We value the expert’s work over their public relations or social buzz.

2. Check credentials by asking around, checking resumes, looking for institutional affiliations, reading their writings and comparing to our ethos.

3. Interview and determine suitability for upcoming courses or other initiatives.

How we select courses by experts to feature in our app:

We look for online versions of interventions and education that we know already matches our ethos. This tends to be through respected organizations and institutions such as Hand in Hand Parenting, Tuning Into Kids, Great Conversations, Ellyn Satter Institute, etc.

We search for emerging talent that wants to expand their audiences, including presenters at conferences. If they inspire us, that’s a start. Then we look at their credentials and view some sample material to know if they meet Parent Lab’s standards.

Have questions? Want to partner? Send us an email to: hi@parentlab.com and let’s chat.